![]() The demographics of Kjellberg's viewers have been reported to be females aged 13–24, who use Kjellberg's videos as a reference. Kjellberg's YouTube channel was one of the most popular in the beauty and makeup genre in May 2014, The Wall Street Journal reported that it attracted over 16 million viewers each month. ![]() By 2018, however, her e-commerce ventures would be managed by Re6l, a Toronto-based company involved with influencer media and e-commerce. Kjellberg was signed to Maker Studios' sub- network, The Platform. Although Italian, Kjellberg spoke English in her videos. Kjellberg also commonly uploaded travel vlogs. Her videos on the platform focused on fashion, beauty, makeup, DIY, books, movies, vlogs, haul, and video gaming. Marzia Kjellberg (then Bisognin) created her CutiePieMarzia YouTube channel on 16 January 2012. She is married to Swedish YouTuber PewDiePie. Known for her videos on her now-inactive YouTube channel Marzia (formerly CutiePieMarzia), Kjellberg has also ventured into writing, fashion design, and business. Marzia Kjellberg ( née Bisognin born 21 October 1992) is an Italian Internet personality and businesswoman.
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